We audit broken attribution, rebuild dashboards your team trusts, and deliver the SaaS metrics your board keeps asking for.
Three shapes of client. We're most effective when your data is already generating somewhere. The job is making it tell the truth and then making it useful. If you're pre-revenue or pre-tracking, you're better off with a tool vendor first.
You're spending £10K–£50K/mo on Meta and Google. GA4 says one thing, Shopify says another, ad manager says a third. Every month you move budget on gut feel.
Board meeting in two weeks. You've calculated MRR three ways and got three numbers. Nobody's ever properly worked out CAC payback. This should not be stressful.
Monthly reporting takes 2–3 days and you're never sure the numbers are right. Cash flow surprises you. One dashboard you can check in ten minutes is the whole goal.
A mid-market e-commerce brand couldn't reconcile Shopify, GA4 and Meta. We rebuilt the revenue model from raw events, priced three leaks nobody had quantified, and shipped a 6-week delivery roadmap with the numbers attached.
Three tiers plus a SaaS-specific build. Pick the closest one — we'll scope the exact fit on a 30-minute discovery call.
Every engagement ships with a written report, a debrief call, and a single number: what did this buy you? Most clients move Audit → Setup → Retainer.
Led by an actuary, we translate complex data into numbers that drive decisions.
We take on 8–10 clients a year. You work directly with us.
Client work is confidential by default. The pieces below are either public-source audits (no client relationship) or clearly flagged simulated engagements; the methods are the ones we ship in production.
Tracking, attribution, reporting infrastructure, data quality. The same framework we ran on NutriSeed and PawCart. Pick your checklist, drop your email — the link lands in your inbox.
The three leaks every Shopify store has, why finance keeps missing them, and the SQL I use to surface each.
Read piece ↗Nine numbers. One page. What to cut, what to keep, and the chart investors already wish you had.
Read piece ↗Why insurers and pet-food brands have more in common than you think — and what that unlocks for your margin.
Read piece ↗Your data already knows where the money is. The job is getting it into a form you can act on by Tuesday. Book a 30-minute discovery call — if it's not a fit, I'll tell you.
→ Book a 30-min call