N° 01
SaaS
Why your SaaS metrics are lying to you
Three systems, three MRR numbers, zero confidence. Why Stripe, ChartMogul and your finance spreadsheet never agree — and the reconciliation that fixes it.
APR 2026 · 08 MIN
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N° 02
E-COMMERCE
5 revenue leaks hiding in your e-commerce data
The attribution gaps, abandoned-cart signal and review decay every Shopify store is sitting on — and the SQL I use to surface each.
APR 2026 · 12 MIN
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N° 03
PRICING
The actuarial approach to e-commerce pricing
Why insurers and pet-food brands have more in common than you think. A pricing model that gives you loss ratios instead of margin guesses.
MAR 2026 · 14 MIN
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N° 04
SaaS
The dashboard your SaaS board actually needs
Nine numbers your investors keep asking for — MRR, NRR, CAC, LTV, burn multiple, Rule of 40. What to keep, what to cut, and the math behind each.
MAR 2026 · 10 MIN
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N° 05
SME
You're running a $2M business on spreadsheets
Four signs your business has outgrown spreadsheets, and the cheapest viable path from workbook-of-truth to a dashboard you can check in 10 minutes.
FEB 2026 · 11 MIN
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N° 06
PRICING
Why your dashboard isn't making you money
Most LTV calculations are wrong because they ignore cohort decay. A cleaner method, with a worked example on a nutrition subscription brand.
JAN 2026 · 13 MIN
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